8:10 AM - 8:30 AM

Industry Update from Russell Broome


As of last October, Russ Broome is senior director, business development at the Plastics Industry Association, or PLASTICS for short, formerly known as SPI. In this role, he is responsible for company member acquisition and retention as well as other non-dues revenue streams like their business benefit partner programs.

Prior to this role he was on staff at SPE as managing director for 3 years. Russ has also held about every volunteer role at SPE at both the local levels as well as the international governance level culminating with being elected President of the organization in 2011. He began his membership in SPE as a student in 1992 and holds honored service member status. He received a BS degree in Mechanical Engineering from North Carolina State University.

Before joining the ranks of the non-profit association world, Broome worked in the plastics industry for over 20 years. He interned for a tool & die shop and custom injection molders during school. Upon graduating, he remained in operations at one of those injection molding firms until a customer, ABB, recruited him away. Later he was recruited over to the dark side of engineered thermoplastics where he worked for LNP Engineering Plastics, GE Plastics and PolyOne. His last industry role was working alongside his father at TE Connectivity.

During his career, he has spent time in manufacturing, engineering, business development and purchasing. He also ran his company during a brief non-compete where he was a manufacturer’s rep and recruiter.

He currently resides in Fayetteville, NC with his youngest daughter while his oldest daughter attends his arch rival UNC – Chapel Hill.

ABOUT PLASTICS: The Plastics Industry Association (PLASTICS), formerly SPI, is the only organization that supports the entire plastics supply chain, representing nearly one million workers in the $418 billion U.S. industry. Since 1937, PLASTICS has been working to make its members and the industry more globally competitive while advancing recycling and sustainability. To learn more about PLASTICS’ education initiatives, industry-leading insights and events, networking opportunities and policy advocacy, and North America’s largest plastics trade show, NPE: The Plastics Show, visit plasticsindustry.org. Connect with PLASTICS on Twitter, Facebook and LinkedIn.


Russell Broome / Senior Director, Business Development, PLASTICS